Real Estate Wholesale 101: How to Start Making Money in the Property Market

Real estate wholesale is a very popular and profitable business in the real estate market. In simple terms, real estate wholesale is the process of buying a property at a discounted price and then selling it to other investors or buyers for a profit.

If you are looking to start your own real estate wholesale business, here are some tips to help you get started.

Identify Your Market

One of the first things you need to do is identify your market. This will help you understand the type of properties that are in demand, the buyers you should be targeting, and the areas where you should focus your efforts.

Start by doing some research about the market in your area. Look for properties that are being sold for less than their actual value, such as those in foreclosure or those that need repairs. Identify the areas that are popular with investors and find out what types of properties they are interested in. This will help you narrow your focus and start targeting your prospects effectively.

Build Your Network

Building a network of contacts is crucial in the real estate industry, especially in wholesale. You need to create relationships with other investors, real estate agents, and property owners who might be interested in selling their properties at a discounted price.

One way to build your network is to attend local real estate events and meetups. This is an excellent opportunity to network with other professionals in the industry and learn about the latest trends and opportunities in the market. You can also consider joining local real estate groups, online forums, and Facebook groups to expand your reach.

Develop Strong Marketing Strategies

Marketing is another critical aspect of real estate wholesale. You need to create marketing strategies to reach your target audience and generate leads. Some effective marketing strategies for real estate wholesaling include:

– Direct mail campaigns: This involves sending letters or postcards to potential sellers directly.
– Online marketing: This includes creating social media pages, running Facebook ads, or building a website to promote your business.
– Referral marketing: This involves partnering with other real estate professionals, such as agents, and offering them a commission for referring properties to you.

Find the Right Properties

Once you have built your network and created effective marketing strategies, you need to start finding the right properties. Look for properties that are discounted and have the potential to be sold quickly. These can include foreclosed properties, properties in need of repairs, or those that have been on the market for a long time.

Analyze the property’s potential value and determine if it is worth investing in. You need to consider the property’s location, condition, and estimated repair costs. Make sure you have a thorough understanding of the property before making an offer.

Negotiate a Good Deal

After you identify the right property, it’s time to make an offer. Negotiation is a critical aspect of real estate wholesale. You need to communicate effectively with the seller and convince them to sell the property at a discounted price.

It’s important to understand the seller’s motivation for selling and how much they want to get for the property. Use this information to structure your offer and negotiate a deal that benefits both parties.


Real estate wholesale is an excellent way to start making money in the property market. With the right knowledge, skills, and network, you can build a successful business and generate significant profits. By following these simple tips, you can start your real estate wholesale journey with confidence and achieve financial success in the industry.